The Retail Bulletin 3rd Customer Loyalty Conference 2012

Maximising customer loyalty and stability by communicating brand values, building trust and engaging your customers

Attend this crucial, retailer-led, one day, low-cost event and find out how to:

• Drive market share through recognising and rewarding your loyal customers
• Deliver bottom-line value from your customer loyalty initiatives
• Explore the benefits of integrating social media into your customer retention strategy
• Maintain customer loyalty in an economic downturn
• Build a cost-benefit analysis for launching a customer loyalty scheme
• Evaluate the benefits of agile customer engagement and business transformation
• Build loyalty through a ‘single customer view’
• Link business customers to consumers to maximize customer engagement and promote loyalty
• Build a business case for aligning with a charity to promote customer retention
• Protect customer privacy to build trust
• Ensure your loyalty and CRM strategy is prepared for the next few years of retailing

Speakers already CONFIRMED include:

• Leonie Foster, Marketing Director, Insight, Tesco Plc
• Kevin Hydes, Marketing Director, Costa Retail
• Fiona Strang, Marketing Director, The White Company
• Bernard Page, Head of CRM, Shop Direct Group 
• Magnus Holst, Communication Manager,IKEA FAMILY, IKEA
• Peter Crayfourd, Group Head of Customer Experience Lifecycle, Orange-France Telecom
• Ed Weld, Head of Digital, Lush
• Emma Hamblin, Content and Social Media Co-ordinator, Joules Ltd
• Tess Tucker, Head of Digital Marketing, Just-Eat
• Flavia Zallocco, CRM Manager, Topshop
• Sophie Powell-White, Account Manager, Corporate Partnerships, Great Ormond Street Hospital Children’s Charity
• Jon Worley, Principal Consultant, Customer Loyalty Management, The Logic Group
• Gary Topiol Managing Director, EMEA Empathica
• Antony Jones, CEO, The Logic Group
• Crispin Rogers, Senior Vice President, Loyalty and Merchant Analytics, Visa Europe
• Ifty Ahmed, Group Head of Customer Engagement, ICLP
• Martin Beasley, Principal Consultant, Retail, FICO

In an economic downturn when money is tight, customer loyalty takes on a more pressing significance – as the old adage has it “a bird in the hand is worth two in the bush!”

Evidence of consumers looking for cheaper alternatives has led to widespread retailer discounting in the marketplace and, as the downturn takes hold, retailers cannot afford to be complacent in the struggle to hold on to their customers and in their attempt to gain new ones.

There is no one solution to the challenge of driving loyalty but recognising which customers are loyal, rewarding them appropriately, engaging them across channels and gaining their trust in your brand are some of the most proven methods of keeping hold of them.

There are valuable lessons to be learnt from the tough economic climate and retailers will need to react swiftly to the changes in consumer behaviour that we are seeing.

So what are the new forms of reward that engage customers in today’s climate? How can you benefit from mobile and social media initiatives to inspire and engage your customers? How can you build loyalty through the elusive ‘single customer view’ and most importantly, how can you ensure your loyalty strategies actually make your more money?

Following the success of our 2010 and 2011 loyalty events; The Retail Bulletin Customer Loyalty Conference returns for 2012 at the convenient Cavendish Conference Centre in London.

The interactive programme, which focuses on the key loyalty challenges, will enable a focused peer group of retail and hospitality executives the opportunity to maximise loyalty, profits and market share in today’s multichannel marketplace.

With excellent networking opportunities throughout the day and a chance to ask our loyalty experts your burning questions during our interactive sessions and via our live Twitter feed, can you afford not to attend this crucial event?

Testimonials

Register now